What will your first impression be?
The greatest challenge of web design is also its greatest opportunity: how can we create a website that makes a lasting first impression? In this sense, we can think of designing your website as designing your first impression. Step one of any design process must be clearly defining a vision. Whether we are redesigning an existing website, or starting one from scratch, your vision is our guiding light. By providing us with a few preliminary details, we are able to incorporate all of the marketing techniques you want into the development process from the word go. Here are the five things we would like to know from you before we design your website
Core values and audience:
What core values do you want to communicate? As a natural extension of this: who is this website for? Core values help guide everything from the images we use to the content contained within each page. By communicating your core values to us as clearly as possible, we can incorporate these into the design process to give your website more substance. The end result is a website that speaks more clearly to your target audience.
Unique selling points
Your website represents an excellent opportunity to promote your unique selling points in relation to your field. What sets you apart from your competition? We integrate this into the design and content of your website to make your brand resonate with a wider audience.
Creating a comprehensive brand identity
Once core values and unique selling points are clearly established, we move on to branding. A key part of online branding is fluidity: every page should be consistent with the color scheme, typeface, and imagery. This branding extends to everything you do with your online presence: from blogging to social media, a streamlined style is essential for any online brand that wants to connect with a wide audience.
Content quality and relevancy:
The foundation of the internet is information. To set you apart from the competition, every click on your website should deliver high-quality written and visual content. From this perspective, we design websites with a content-first mentality.
You provide us with your raw source material and we will turn it into internet-optimized content.
Our websites utilize a mix of stock photos and customer-provided photos. The stock photos we use are of the highest resolution and quality. In order to make your website look its sharpest, your photos should be of the same quality.
With a focus on quality content, we can more easily communicate your passion for business to the online community.
Understanding the competition
At Parker Creative, we perform market research so that we understand your competitors better. If you have specific suggestions as to competitors that you particularly like or dislike, send them our way. Same with any website that you like or dislike- let us know what we should incorporate and what to avoid. The more information you provide us with, the closer we can get to your ideal website.
Our passion for design matches your passion for business
Together, we can create an online identity that will become a key marketing tool for your business. With backgrounds in computer and communication sciences, our team is fluent in the modern language of web design. The only thing we need to get started is your input.