Setting up your e-commerce store can seem overwhelming, and you might be tempted to use an external industry-specific site that is marketed as the standard for your industry. Have you heard that before? Be aware that these sites can direct your customers away from your business and branding to your competitors by providing links to their sites.
You would be better off creating your store within your website to keep your customers on your site and better brand your store. If you choose an industry store site, here’s what happens when a customer goes to your website and clicks the button to shop or view your store:
1. They are redirected to a different website with different branding.
2. Your customer leaves your business’s site.
3. They end up on another business’s website.
4. That site shows your customer several other places to shop in your industry.
Keep your customers inside your website by creating a store with your branding. Viewers are more likely to convert into sales when your store is integrated into your site.
E-commerce maintenance is easy once your store is set up with images, descriptions, and prices. However, it can be time-consuming, and if the data is not entered correctly, it can quickly become unmanageable. Why take your time away from your business by spending it on data entry and maintaining your e-commerce store?
Contact us today for a quote!